About Me

Jagdeep Kapoor is the Founder, Chairman and Director of Samsika® Marketing Consultants, India’s first integrated brand and marketing consulting firm, and Samsika® Academy, India’s first dedicated academy for the continuing professional development of Marketing, Sales and Brand Professionals.

Jagdeep Kapoor is a well-known and respected writer, recognized for his extensive contributions to the field of brand building, marketing and sales strategy. Over the years, he has produced thousands of insightful articles that have been published in reputable newspapers and magazines such as Business India, Economic Times, Business Today, The Hindu Business Line, Business World, Deccan Herald and the Times of India.

Jagdeep Kapoor has also authored several bestselling books, including “24 Brand Mantras”, “Brand Serve”, “Brand Naamkaran”, “18 Brand Astras”, “9 Brand Shastras”, “Brand Switch”, “27 Brand Practices”, “Brand Seg’meant’ation”, “1800 Runs – Brand Sale Khel Mein”, and many more. His books are written to appeal to a diverse audience, with innovative takes on marketing strategy, consumer behaviour and more, making them essential reading for professionals and enthusiasts alike.

He is a visiting faculty member at the Jamnalal Bajaj Institute of Management Studies, Mumbai as well as at British Council’s Strathclyde MBA Course and SP Jain Institute, where he imparts his wealth of knowledge to aspiring marketing professionals and future business leaders.

He has used his expertise to contribute to the brand building of a large number of brands including Carrier air conditioners, Otis elevators, Navneet publications, Halls lozenges, Mother Dairy milk and milk products, Hari Krishna exports, Kisna diamond jewellery, Cinthol soaps, Fevicol adhesives, Nutrela soya nuggets, Anchor toothpaste, Kayam Churna, Wellness Forever chemist chain, Zicom security systems, and many more.