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    • 24 Brand Mantras
    • 9 Brand Shaastras
    • 18 Brand Astras
    • 27 Brand Practices
    • 1800 Runs
    • Brand Switch
    • Brand Naamkaran
    • Brand Serve
    • Uses Not Excuses
    • Brand Seg’meant’ation
  • Articles
    • Retail Expansion
    • Brands and Marketing in India
    • Customer Need Assessment
    • Customer Service
    • Marketing Mistakes
    • Marketing Strategy
    • Premiumisation
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Contact Me

Books

BooksSamridh Kapoor2025-02-12T09:53:26+05:30

  • Brand SegMeantation: Seven Strategies for Effective Segmentation

  • Uses Not Excuses

  • Brand Serve

  • Brand Naamkaran

  • 1800 Runs: Brand Sale Khel Mein

  • 27 Brand Practices: Twenty-Seven Action Packed Strategies for Building Winning Brands

  • 18 Brand Astras: Using Brand Abilities as Weapons for CRISP Brand Building

  • 9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands

  • Brand Switch: Principles and Strategies for Brand Success

  • 24 Brand Mantras Finding a Place in the Minds and Hearts of Consumers

About Me

Jagdeep Kapoor is the Founder, Chairman and Director of Samsika® and Samsika® Academy. He is a Visiting Professor of Marketing Management and Brand Management at JBIMS and SP Jain School of Global Management. Author of 14 books and textbooks on the art and science of Marketing Strategy and Brand Management in the Indian context.

Books

  • 24 Brand Mantras
  • 9 Brand Shaastras
  • 18 Brand Astras
  • 27 Brand Practices
  • 1800 Runs
  • Brand Switch
  • Brand Naamkaran
  • Brand Serve
  • Uses Not Excuses
  • Brand Seg’meant’ation

Articles

  • Retail Expansion
  • Brands and Marketing in India
  • Customer Need Assessment
  • Customer Service
  • Marketing Mistakes
  • Marketing Strategy
  • Premiumisation
  • Strong Brands

Useful Links

  • About Me
  • Articles
  • Books
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  • Refund Policy and Terms of Use
  • Contact Me

Contact Info

4120 Oberoi Garden Estate, Chandivali Vlg Farm Rd, Near Chandivali Studio, Sakinaka, Mumbai, Maharashtra 400072.
Chat: +919152311600
Email: jk@jagdeepkapoor.com

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