• One Town, Hundred Stores

    4 min read|Published On: January 20th, 2025|

    Brands grow in strength, with retail presence, in specific towns.

  • The Raj Kapoor Family Brand

    3 min read|Published On: December 23rd, 2024|

    Just as Raj Kapoor created a legacy, marketers can build brand families that sustain over time.

  • Growing at Top Speed

    5 min read|Published On: November 25th, 2024|

    The 'travel for leisure' market is expanding as consumers seek to explore, relax and enjoy.

  • Consumer Confused; Brand Refused

    6 min read|Published On: October 14th, 2024|

    One of the major reasons for consumers not choosing to buy the brand is misunderstanding what the brand is offering.

  • Olympics’ Brand Lessons

    4 min read|Published On: September 16th, 2024|

    Indian participants at the Paris Olympics may have won only a few medals, but they have been able to impart many brand lessons.

  • On Brand Discipline

    4 min read|Published On: August 5th, 2024|

    Successful brands and companies are built through brand discipline.

  • Score with More Stores

    6 min read|Published On: June 24th, 2024|

    The retail landscape in India is changing, driven by key changes in consumer behaviour.

  • Old Categories, New Brands

    3 min read|Published On: June 10th, 2024|

    With new brands entering old categories, previously stagnant or saturated industries are getting revitalized.

  • Premium Marketing Personalisation

    6 min read|Published On: January 6th, 2024|

    A simple, personalised touch can significantly elevate brand value.

  • Small Town, Big Business

    5 min read|Published On: January 23rd, 2023|

    Markets must adapt by prioritizing not just big towns but also small towns which are experiencing exceptional growth.