• Consumer Confused; Brand Refused

    6 min read|Published On: October 14th, 2024|

    One of the major reasons for consumers not choosing to buy the brand is misunderstanding what the brand is offering.

  • FMCS Is The New FMCG!

    3 min read|Published On: October 4th, 2021|

    Fast Moving Consumer Services (FMCS) is an emerging category that's growing at a rapid pace in India.

  • Sub Brands, Hub Brands

    3 min read|Published On: July 26th, 2021|

    Sub brands, under hub brands, in the brand family, are engines of growth.

  • How’s And ‘Why’s Of Relevant Marketing

    3 min read|Published On: March 22nd, 2021|

    Brands grow in strength, with retail presence, in specific towns.

  • Revenge Buying

    3 min read|Published On: August 24th, 2020|

    After the lockdown was lifted, thousands of consumers rushed to buy premium priced products.

  • Brand Premium

    4 min read|Published On: June 18th, 2018|

    If you make the right choices, you can achieve a healthy brand premium.