• How Brands Gain Respect

    6 min read|Published On: June 27th, 2022|

    Brand respect is a valuable asset that makes a brand strong and helps it grow.

  • FMCS Is The New FMCG!

    3 min read|Published On: October 4th, 2021|

    Fast Moving Consumer Services (FMCS) is an emerging category that's growing at a rapid pace in India.

  • The ABCD Of Brands

    4 min read|Published On: May 17th, 2021|

    In India, there are a few brands that have become a part of every family.

  • Smart Positioning Is Back

    3 min read|Published On: December 14th, 2020|

    ‘Smart positioning’ helps brands penetrate minds and hearts and enhance brand image, sales, market share, and profits.

  • India’s ‘Bonus’ Brand-Building

    4 min read|Published On: October 19th, 2020|

    My 'BONUS' brand building exercise is a wonderful recommendation for building brands in a country like India.

  • Dare, Don’t Compare

    3 min read|Published On: July 27th, 2020|

    Focus on the consumer, not the competitor.

  • Brand Immunity

    3 min read|Published On: July 13th, 2020|

    Just like the human body, brands require strong immunity and protection.

  • Build Brands, Be Trusted

    4 min read|Published On: December 17th, 2018|

    There is a great marketing opportunity based on trust deficit, because consumers like to buy trusted brands.