Brand, marketing and sales articles related to GL Wagon

Revenge Buying
3 min read|Published On: August 24th, 2020|
After the lockdown was lifted, thousands of consumers rushed to buy premium priced products.

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Jagdeep Kapoor is the Founder, Chairman and Director of Samsika® and Samsika® Academy. He is a Visiting Professor of Marketing Management and Brand Management at JBIMS and SP Jain School of Global Management. Author of 14 books and textbooks on the art and science of Marketing Strategy and Brand Management in the Indian context.

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