• The Raj Kapoor Family Brand

    3 min read|Published On: December 23rd, 2024|

    Just as Raj Kapoor created a legacy, marketers can build brand families that sustain over time.

  • Old Categories, New Brands

    3 min read|Published On: June 10th, 2024|

    With new brands entering old categories, previously stagnant or saturated industries are getting revitalized.

  • Small Town, Big Business

    5 min read|Published On: January 23rd, 2023|

    Markets must adapt by prioritizing not just big towns but also small towns which are experiencing exceptional growth.

  • ‘CaRoad’ Market Is King

    4 min read|Published On: January 11th, 2021|

    Use the marketing opportunity of growth in car sales and road travel.

  • India’s ‘Bonus’ Brand-Building

    4 min read|Published On: October 19th, 2020|

    My 'BONUS' brand building exercise is a wonderful recommendation for building brands in a country like India.

  • Build Brands, Be Trusted

    4 min read|Published On: December 17th, 2018|

    There is a great marketing opportunity based on trust deficit, because consumers like to buy trusted brands.

  • Create Categories, Build Brands

    4 min read|Published On: August 13th, 2018|

    Creating a category is a powerful marketing strategy, where demand is created based on unfulfilled needs.