Brand, marketing and sales articles related to Maruti Swift

The Raj Kapoor Family Brand
3 min read|Published On: December 23rd, 2024|
Just as Raj Kapoor created a legacy, marketers can build brand families that sustain over time.

About Me

Jagdeep Kapoor is the Founder, Chairman and Director of Samsika® and Samsika® Academy. He is a Visiting Professor of Marketing Management and Brand Management at JBIMS and SP Jain School of Global Management. Author of 14 books and textbooks on the art and science of Marketing Strategy and Brand Management in the Indian context.

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