Brand, marketing and sales articles related to Nirma

FMCS Is The New FMCG!
3 min read|Published On: October 4th, 2021|
Fast Moving Consumer Services (FMCS) is an emerging category that's growing at a rapid pace in India.

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Jagdeep Kapoor is the Founder, Chairman and Director of Samsika® and Samsika® Academy. He is a Visiting Professor of Marketing Management and Brand Management at JBIMS and SP Jain School of Global Management. Author of 14 books and textbooks on the art and science of Marketing Strategy and Brand Management in the Indian context.

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