Brand, marketing and sales articles related to Park Avenue

Score with More Stores
6 min read|Published On: June 24th, 2024|
The retail landscape in India is changing, driven by key changes in consumer behaviour.

About Me

Jagdeep Kapoor is the Founder, Chairman and Director of Samsika® and Samsika® Academy. He is a Visiting Professor of Marketing Management and Brand Management at JBIMS and SP Jain School of Global Management. Author of 14 books and textbooks on the art and science of Marketing Strategy and Brand Management in the Indian context.

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