Brand, marketing and sales articles related to Somany Tiles

Smart Positioning Is Back
3 min read|Published On: December 14th, 2020|
‘Smart positioning’ helps brands penetrate minds and hearts and enhance brand image, sales, market share, and profits.

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Jagdeep Kapoor is the Founder, Chairman and Director of Samsika® and Samsika® Academy. He is a Visiting Professor of Marketing Management and Brand Management at JBIMS and SP Jain School of Global Management. Author of 14 books and textbooks on the art and science of Marketing Strategy and Brand Management in the Indian context.

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