Brand, marketing and sales articles related to Sparx

India’s ‘Bonus’ Brand-Building
4 min read|Published On: October 19th, 2020|
My 'BONUS' brand building exercise is a wonderful recommendation for building brands in a country like India.

About Me

Jagdeep Kapoor is the Founder, Chairman and Director of Samsika® and Samsika® Academy. He is a Visiting Professor of Marketing Management and Brand Management at JBIMS and SP Jain School of Global Management. Author of 14 books and textbooks on the art and science of Marketing Strategy and Brand Management in the Indian context.

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