• Growing at Top Speed

    5 min read|Published On: November 25th, 2024|

    The 'travel for leisure' market is expanding as consumers seek to explore, relax and enjoy.

  • How Brands Gain Respect

    6 min read|Published On: June 27th, 2022|

    Brand respect is a valuable asset that makes a brand strong and helps it grow.

  • Just ‘Two Words’

    4 min read|Published On: April 18th, 2022|

    'Two-word' brand marketing is a powerful and effective way of communicating and building one's brand.

  • India’s ‘Bonus’ Brand-Building

    4 min read|Published On: October 19th, 2020|

    My 'BONUS' brand building exercise is a wonderful recommendation for building brands in a country like India.

  • No Rona During Corona (Part 2)

    5 min read|Published On: October 5th, 2020|

    Brand mantras to help make your brand grow in sales, image, market share and profit.

  • Brand On Wheels

    3 min read|Published On: August 10th, 2020|

    When consumers cannot visit their favourite hotels and restaurants, their favourite hotels and restaurants have started coming to them.

  • Brand Immunity

    3 min read|Published On: July 13th, 2020|

    Just like the human body, brands require strong immunity and protection.

  • Response And Responsibility

    8 min read|Published On: June 15th, 2020|

    Good brands have shown quick response and mature responsibility in assuring and reassuring their customers.

  • Build Brands, Be Trusted

    4 min read|Published On: December 17th, 2018|

    There is a great marketing opportunity based on trust deficit, because consumers like to buy trusted brands.

  • Brand Premium

    4 min read|Published On: June 18th, 2018|

    If you make the right choices, you can achieve a healthy brand premium.