Brand, marketing and sales articles related to Taneira

Old Categories, New Brands
3 min read|Published On: June 10th, 2024|
With new brands entering old categories, previously stagnant or saturated industries are getting revitalized.

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Jagdeep Kapoor is the Founder, Chairman and Director of Samsika® and Samsika® Academy. He is a Visiting Professor of Marketing Management and Brand Management at JBIMS and SP Jain School of Global Management. Author of 14 books and textbooks on the art and science of Marketing Strategy and Brand Management in the Indian context.

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