Brand, marketing and sales articles related to Tata Alliance

One Town, Hundred Stores
4 min read|Published On: January 20th, 2025|
Brands grow in strength, with retail presence, in specific towns.

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Jagdeep Kapoor is the Founder, Chairman and Director of Samsika® and Samsika® Academy. He is a Visiting Professor of Marketing Management and Brand Management at JBIMS and SP Jain School of Global Management. Author of 14 books and textbooks on the art and science of Marketing Strategy and Brand Management in the Indian context.

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