Brand, marketing and sales articles related to Tata Motors – Xpres-T’ Ev

Sub Brands, Hub Brands
3 min read|Published On: July 26th, 2021|
Sub brands, under hub brands, in the brand family, are engines of growth.

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Jagdeep Kapoor is the Founder, Chairman and Director of Samsika® and Samsika® Academy. He is a Visiting Professor of Marketing Management and Brand Management at JBIMS and SP Jain School of Global Management. Author of 14 books and textbooks on the art and science of Marketing Strategy and Brand Management in the Indian context.

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