• ‘Closing Down’ Signals

    8 min read|Published On: February 3rd, 2025|

    Brands that send closing-down signals risk losing everything.

  • One Town, Hundred Stores

    4 min read|Published On: January 20th, 2025|

    Brands grow in strength, with retail presence, in specific towns.

  • The Raj Kapoor Family Brand

    3 min read|Published On: December 23rd, 2024|

    Just as Raj Kapoor created a legacy, marketers can build brand families that sustain over time.

  • Growing at Top Speed

    5 min read|Published On: November 25th, 2024|

    The 'travel for leisure' market is expanding as consumers seek to explore, relax and enjoy.

  • Consumer Confused; Brand Refused

    6 min read|Published On: October 14th, 2024|

    One of the major reasons for consumers not choosing to buy the brand is misunderstanding what the brand is offering.

  • Look Before You Leap

    4 min read|Published On: September 30th, 2024|

    To be able to build brands, you need to identify needs, so that fulfilling gaps can help you create categories.

  • Olympics’ Brand Lessons

    4 min read|Published On: September 16th, 2024|

    Indian participants at the Paris Olympics may have won only a few medals, but they have been able to impart many brand lessons.

  • Brand Health and Wellness

    4 min read|Published On: August 19th, 2024|

    Just like a person's physical and mental health, a brand's health is important too, to ensure top line and bottom-line growth.

  • On Brand Discipline

    4 min read|Published On: August 5th, 2024|

    Successful brands and companies are built through brand discipline.

  • Score with More Stores

    6 min read|Published On: June 24th, 2024|

    The retail landscape in India is changing, driven by key changes in consumer behaviour.