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Brand, marketing and sales articles related to Premiumisation

  • Premium Marketing Personalisation

    6 min read|Published On: January 6th, 2024|

    A simple, personalised touch can significantly elevate brand value.

About Me

Jagdeep Kapoor is the Founder, Chairman and Director of Samsika® and Samsika® Academy. He is a Visiting Professor of Marketing Management and Brand Management at JBIMS and SP Jain School of Global Management. Author of 14 books and textbooks on the art and science of Marketing Strategy and Brand Management in the Indian context.

Books

  • 24 Brand Mantras
  • 9 Brand Shaastras
  • 18 Brand Astras
  • 27 Brand Practices
  • 1800 Runs
  • Brand Switch
  • Brand Naamkaran
  • Brand Serve
  • Uses Not Excuses
  • Brand Seg’meant’ation

Articles

  • Retail Expansion
  • Brands and Marketing in India
  • Customer Need Assessment
  • Customer Service
  • Marketing Mistakes
  • Marketing Strategy
  • Premiumisation
  • Strong Brands

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Contact Info

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Email: jk@jagdeepkapoor.com

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