Brands that send closing-down signals risk losing everything.
Brands grow in strength, with retail presence, in specific towns.
Just as Raj Kapoor created a legacy, marketers can build brand families that sustain over time.
The 'travel for leisure' market is expanding as consumers seek to explore, relax and enjoy.
One of the major reasons for consumers not choosing to buy the brand is misunderstanding what the brand is offering.
To be able to build brands, you need to identify needs, so that fulfilling gaps can help you create categories.
Indian participants at the Paris Olympics may have won only a few medals, but they have been able to impart many brand lessons.
Just like a person's physical and mental health, a brand's health is important too, to ensure top line and bottom-line growth.
Successful brands and companies are built through brand discipline.
The retail landscape in India is changing, driven by key changes in consumer behaviour.
With new brands entering old categories, previously stagnant or saturated industries are getting revitalized.
Even when battling for consumer attention and market share, it is vital to stay the course and not deviate from a well-thought out strategy.
Companies worldwide strive for greater brand awareness, sales growth, market share, and profitability. However, before achieving these goals, companies must first focus on serving customers effectively.
With one of the fastest growing economies in the world, India continues to rise on all positive parameters.
A simple, personalised touch can significantly elevate brand value.
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