'Patience marketing' allows nurturing and caring for the brand, in all its aspects and elements.
Markets must adapt by prioritizing not just big towns but also small towns which are experiencing exceptional growth.
Identifying need gaps allows brands to develop innovative products and services.
Companies need an attitude of growth, a commitment to grow, and an 'oath of growth'.
When companies and service providers serve their customers well, they get the growth and brand loyalty that they deserve.
There are many valuable lessons that brands can learn from India's sporting success.
Companies must master both strategy and implementation to succeed.
Brand respect is a valuable asset that makes a brand strong and helps it grow.
There are two harmful traits in salespeople behaviour that can impact sales performance: laziness and ego.
A reasonable margin, with excellent planned efforts, is better than a huge margin with a lazy approach.
Companies are competing for talent because the better the talent, the better the market share.
'Two-word' brand marketing is a powerful and effective way of communicating and building one's brand.
Every brand marketer has the choice of attempting good marketing practices or get tempted into bad marketing practices.
Taking shortcuts in brand marketing strategies will cut you short and end programmes earlier than expected.
Gone are the days of brand monopoly; today the consumer has a voice and choice.
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