1800 Runs: Brand Sale Khel Mein by Jagdeep Kapoor is an inspiring guide that draws parallels between cricket and brand sales, unlocking the secrets to achieving full potential. Kapoor presents Eleven Ways to Score More in Life, equating business success to hitting a perfect 1800-run game. Key strategies include mastering the market, overcoming obstacles, finding the right timing, and keeping the scoreboard moving. A must-read for brand builders, marketers, and sales leaders!

If You Can Dream It, You Can Cream It!

• Full Potential
• Thinking and Execution
• Possibility and Probability
• Use Everyday, Every Moment
• Use Energy Positively

Let me introduce you to ABUNDANT, the first member of the ANT team. ABUNDANT has a speciality of thinking big and full. He lives 1800 runs, dreams 1800 runs, and wants to squeeze the full potential by scoring 6 runs per ball in a 50-over one-day international cricket match.

If he was a painter, he would look at the full canvas. Whenever a captain of a one-day international cricket team is asked the question, “What do you think would be a good total?”, the answer would often vary between 275 to 300, 350 to 375, or maybe even 396 because that had been the highest score for many years. However, I feel and in fact suggest that a person should always think of using the full potential—that is, 1800 runs.

Of course, it is quite probable that the actual achievement may be less, but the thinking should be FULL.

Thinking 1800 Runs: Achieving Full Potential

The full potential of a one-day international cricket team should be 1800 runs, where each ball in a 50-over match could be hit for a six, resulting in 1800 runs, excluding extras that could be earned by the team through no-balls, byes, and wide balls bowled by the opposing team.

The ANT team thinks like that, and ABUNDANT, the ever-optimistic and buoyant member of the ANT team, also thinks like that.

Although this suggestion may sound impractical to a lot of people, one must understand that only if we think of 1800 runs, then are we THINKING of the FULL potential.

Thinking of the full potential is definitely the first step to SCOREMORE in life.

Remember:

“If You Can Dream It, You Can Cream It!”

If you are able to visualize and expand your sights to encompass the full potential, you can definitely squeeze the most out of any opportunity.

Most people tend to give up easily; they feel that it is not probable. However, in my opinion, thinking of the full potential only serves to make the opportunity more attractive and the target more achievable.

At the same time, there is a big difference between something being possible and something being probable.

Achieving 1800 runs in a one-day international cricket match is technically POSSIBLE, but if we take into account previous achievements, it is less probable.

There is a strategic difference between the two. We must first think about the possibility and then about the probability.

Both possibilities and probabilities, according to me, are opportunities used through our abilities.

The difference lies in the time direction of thinking.

• Probabilities think about what has happened in the past.
• Possibilities think about what can happen in the future.

1800 Runs is a Possibility.

350 Runs is a Probability.

1800 runs is a concept that will help one to look at the full potential to SCOREMORE in life—whether in cricket, Brand Sales, or life itself.

So move ahead and don’t get bogged down by the past.

Instead, think of the exciting opportunities in the future.

Key Takeaways from Dream 1800 Runs

• Always think in terms of full potential—whether in life, sales, or cricket.
• Visualizing success and setting ambitious goals helps achieve higher results than aiming lower.
• Probability looks at past limitations, but possibility unlocks future potential.
• Brands, just like cricket teams, must believe in their full potential to achieve exponential growth.

Conclusion

To truly SCOREMORE in life, in cricket, and in Brand Sales, you must always think and dream of 1800 runs.

Remember:
✔ If you think big, you achieve big.
✔ If you think small, you stay small.
✔ The journey to success starts with dreaming of the FULL POTENTIAL.

Get your copy of 1800 Runs by Jagdeep Kapoor and learn to think beyond limitations, overcome challenges and develop winning strategies that create long-term impact for success.