If You Cannot Go to a Hotel and Restaurant, the Hotel and Restaurant Will Come to You

In these challenging times, when consumers cannot visit their favorite hotels and restaurants, their favorite hotels and restaurants are coming to them.

Marriott on Wheels: A New Phenomenon

One such initiative is Marriott on Wheels, which embraces the tagline, “On the way to you, the food you love.” This innovative concept is a timely solution for consumers who miss their dining experiences but prefer the comfort of home.

What Marriott on Wheels Promises
  • A chance to enjoy favorite dishes, prepared with love and care
  • Direct home delivery from nearby Marriott hotels, covering up to 10 km radius
  • Delivered with every caution and care, ensuring HACCP-standard hygiene levels
  • The opportunity to earn Marriott points with every order
  • Availability in multiple cities across India
City-Wise Offerings

Each city offers a unique experience tailored to local preferences:

Mumbai

  • Exclusive options catering to every craving
  • Access to award-winning restaurant menus

Bengaluru

  • Meals prepared with love and care
  • Delivered in chauffeur-driven cars for an elevated experience

Delhi-NCR

  • Brunch at Home: Relive the joy of Sunday brunches in the comfort of your home

Kolkata

  • A royal dining experience, featuring age-old secret recipes
  • Ideal for family celebrations

Kochi

  • Direct ordering via WhatsApp
  • Special offers and updates for regular customers

Hyderabad

  • A mix of local favorites and international flavors
  • Designed to satisfy diverse culinary preferences
Hotels Participating in Marriott on Wheels

The following hotels are part of this initiative:

  • JW Marriott
  • Sheraton
  • Westin
  • Renaissance
  • St. Regis

This new phenomenon of Brand on Wheels is a boon for consumers, bringing delight to their homes.

ITC Hotels Joins the Brand on Wheels Movement

ITC Hotels now delivers a signature dining experience to your doorstep. Their home delivery service offers:

  • Flavor-curated dishes, made with fresh, seasonal produce
  • A sustainable food selection, ensuring responsible luxury
  • Authentic recipes crafted with utmost hygiene, maintaining consumer well-being

In these troubled times, ITC Hotels is offering Brand on Wheels and promises a responsible dining experience. These authentic recipes are crafted with care and utmost hygiene, ensuring the consumer’s well-being. ITC Hotels provides this service through home delivery, maintaining its promise of responsible luxury dining.

Taj Hotels Introduces Taj@Home

Taj Hotels has launched its own version of Brand on Wheels, promising consumers the experience of Taj@Home. Their home delivery service, Qmin, offers:

  • Signature dishes delivered directly from their restaurants
  • Multi-restaurant courses, allowing customers to select menus from the same hotel
  • Scheduled orders, enabling same-day delivery at a preferred time
  • Live tracking services, ensuring transparency from kitchen to doorstep
  • Contactless delivery, ensuring a safe dining experience at home

Taj Qmin follows stringent safety protocols, including:

  • Regimented handwashing and sanitization for food handlers and delivery personnel
  • Frequent temperature checks
  • Use of personal protective equipment (PPE)

Taj Hotels ensures responsible luxury dining in these challenging times.

Starbucks Joins the Brand on Wheels Trend

On August 1-3, 2020, Starbucks introduced its own version of Brand on Wheels. Out of its 190 outlets, nearly 21 stores now offer home delivery within a 2 km radius.

With this initiative, consumers can enjoy:

  • Their favorite Starbucks Drinks and Eats delivered to their doorstep
  • A safe and efficient home delivery experience

Mumbai-Specific Starbucks Delivery

  • Special riders deliver orders from Starbucks outlets in Powai, Bandra, and Khar.
  • The Powai store manager, Amar, is known for his gracious and helpful service, ensuring a seamless experience for customers.

The Growing Brand on Wheels Phenomenon

Brand on Wheels is a new concept of dining, allowing consumers to enjoy their favorite food and beverages from top hotels and restaurants like Marriott, ITC, Taj, and Starbucks.

This initiative offers:

  • Excellent service and hygienic standards
  • Safe and convenient delivery
  • A growing trend that benefits both consumers and brands

As this phenomenon continues to expand, it is set to redefine the dining experience by making premium culinary delights more accessible than ever before.

This article was first published in Business India magazine in the August 10 to August 23, 2020 issue.

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Published On: August 10th, 2020Categories: Article, Business India, ITC, Marriott, Renaissance, Sheraton, St Regis, Starbucks, Taj, Westin

About The Author

Jagdeep Kapoor

Founder, Chairman & Director of Samsika® and Samsika® Academy

Visiting Professor of Marketing Management and Brand Management at JBIMS and SP Jain School of Global Management. Author of 14 books and textbooks on the art and science of Marketing Strategy and Brand Management in the Indian context.

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